/ tejveer

In association with Hattrick IMC, I got a chance to work with Airline company Air Vistara. Idea was just to create a form to capture the entries for the Escapades Season 1.0. After the brief, I decided to create the web app and upon initial discussion I was clear Club Vistara isn’t looking for a form, its more about the experience and the custom experience can only be happen from scratch. I choose Ionic Framework based on Angular. Ionic mostly used to create the hybrid apps and then web app. It also saves with the UI component and due to the easy customization it was the perfect kickstart.

1. Form Structure

• The number of inputs needed was too long and too boring. The form structure kept to be interactive. I decided to better go on multi-steps rather than a one long shot. Whole questionare broken to 4-5 steps.

2. Native Vistara Theme

The web app was hosted on firebase and totally sepreated from the original domain as it was the microsite and CV demanded to create the similar UI as its homepage – . The simple form was turning more like using the home website.

3. Custom REST-API

• Categories and Tags: To make navigation intuitive, I used categories and tags strategically. For example, I categorized my work by medium—paintings, sketches, and digital art—and tagged pieces with themes like nature, abstract, and portraits.
• Quality Images: I uploaded high-resolution images of my art, ensuring each piece was photographed under good lighting to capture the true colors and details. Clear, high-quality images are crucial in an online art portfolio.

4. Data Handling

• SEO Optimization: I installed an SEO plugin to help optimize my portfolio for search engines, making it easier for potential clients and galleries to find my work.
• Security Features: Considering the digital nature of my portfolio, adding a security plugin was vital to protect my site and artwork from potential threats.

5. Input Validation

• About Me Page: I crafted an “About Me” page to share my artistic journey, influences, and technique. This personal touch not only adds depth to the portfolio but also helps visitors connect with my art on a more personal level.
• Blog Integration: By integrating a blog, I started sharing stories behind my projects, upcoming exhibitions, and thoughts on the creative process. This keeps the site dynamic and engaging, encouraging visitors to return.

6. Promoting My Portfolio

• Social Media: I linked my social media profiles to the portfolio site, making it easy for visitors to follow my work on other platforms. I regularly share updates about new blog posts and art pieces, driving traffic back to my site.
• Networking: I reached out to fellow artists and bloggers for collaborations and guest posts. This not only helped in reaching a broader audience but also built a community around my art.

7. Tracking and Improving

• Google Analytics: Implementing Google Analytics on my WordPress site was a game-changer. It allowed me to see which pieces and blog posts were most popular and how visitors interacted with my site.
• Feedback and Iteration: I actively sought feedback from peers and mentors, using their insights to continuously refine and update my portfolio.

Conclusion

Creating and maintaining an online portfolio with “PortfolioWP” has been a key step in my professional growth as an artist. It has allowed me to beautifully present my work, connect with a broader audience, and secure more exhibition opportunities. The digital space can be daunting, but with the right tools and a bit of creativity, it’s an incredible platform for artists to shine. If you’re considering setting up your own art portfolio, I highly recommend diving in with both enthusiasm and strategy—your artwork deserves to be seen!